Photo: Alice Ionescu
all the fridas is a website and creative studio founded and led by artist Dana Tomos, with added leadership of Cristina Tomos. The core of the project consists in video portraits of inspiring and active friends and their stories of authenticity. The Romanian-born, Berlin and Stockholm-based sisters deconstruct one-dimensional stereotypes on femininity and masculinity, showcase and curate their personal take on beauty and rebellion through one-minute video conversations, fashion and narrative films.


all the fridas is a mindset.
 The fridas are a counterpoint to their social landscapes. Standing out is their way to adapt and melt down worlds disregarding borders. They are a celebration of their cultural experiences, their adventures, their social challenges. 

all the fridas is a craving for new faces, new voices and new stories.
They follow their guts over the patterns of their society, homeland, religion or any patriarchal rules whatsoever. They dare, question, provoke and express themselves in ways of living that feel personal, emancipated, free.

all the fridas is an ode to the young and the reckless, the rebel and the fearless, the bold and the beautiful.
Questioning the norm can be beautiful and rebellious, without being radical and intrusive. Learning one's worth and owning it unapologetically does not exclude love, kindness and respect.

all the fridas is an on going project based on a personal desire for diversity in the current visual storytelling. 


Copyright © 2018 Dana Tomos, All rights reserved.
Back to Top