Fashion, beauty, sports, music are strong tools in approaching issues like sustainability or diversity. "all the fridas" stands for making new faces, new stories, new imagery visible in order to challenge one-dimensional representations. Our perspective is personal and intimate, raw and current. Our goal is to propose new visual discourses and to make our subjects relatable. Collaborations with local brands and emerging artists sharing our mindset lead us to a broader audience craving for this kind of content. Questioning the norm can be beautiful and rebellious without being radical and intrusive.